As part of the celebrations ofInternational year of glass, experts from the world of packaging, retail and manufacturing and micro-influencers committed to promoting plastic-free life have come together to choose the glass packaging most symbolic of the United Kingdom.
The evaluation jury took into account several factors, including lo iconic status, sustainability , ease of use and reuse of the container.
The Judges
The evaluation session involved important glass companies, such as British Glass e Friends of Glass, but also the public of social networks, new stages capable of involving and guiding the masses towards green behavior.
From the account of Kate Jones, Sustainability Influencer and owner of the page (from over 140.000 followers) my_plastic_free_home, the vote has spread among the many users who have intercepted the stories on Instagram.
The winners
Despite the difficulty of reducing the field to the 10 best containers, the jury of experts convinced the milk bottle like the most iconic glass packaging, thanks to its immediately recognizable shape, functional and timeless design and its green nature, dedicated to reuse.
The general public, on the other hand, only awarded the silver medal to the milk bottle, preferring the very famous one jar of Bonne Maman jam, which reproduces the reassuring aesthetics of traditional home-made preserves.
The incredible ability to reuse these products has pushed popular glass classics such as the bottle of Coca Cola or Heinz sauce from the top steps of the podium.
Considerations
The outcome of the vote on Instagram testifies to the growing awareness of consumers about the importance of glass as a safe and reusable packaging, as well as as a material faithful to tradition and, at the same time, capable of interpreting in the best way all the challenges of modernity, from environmental ones. to the technological ones.
Sources: britglass.org.uk, instagram.com/my_plastic_free_home
