We had already asked ourselves, in the past, about the need for a return to the glass security deposit. A system that amortizes the cost of the bottles (reused on average about ten times) and that requires producers to assume responsibility towards the packaging put into circulation.
A solution that is gaining ground among Millennials and Gen Z, as reported by the New York Post.
A green generation
The younger generations indeed demonstrate one social and ecological awareness superior to the previous ones. An awareness that translates into a ethical approach to spending. Millennials use their earnings in socially responsible investments or in the so-called “green or impact investing”, a practice of investing in organizations that ensure a positive impact on the environment and communities.
A subscription for water (in glass) delivered to your home
This mentality brings Millennials and Gen Z closer to the practice of glass security. Young Americans, influenced by the opinions of influencers, are subscribing to weekly home water delivery services, similarly to what happened in the past for milk.
A choice that is certainly not economical, given the prices of the various subscriptions available, but motivated by the commitment to reducing plastic waste and limiting the health risks associated with microplastics and to persistent chemicals found in drinks contained in plastic.
Security deposit or a partial trend?
The sore point, at the moment, is linked to the service providers. It is not yet clear whether the solution offered guarantees a complete security deposit system. Who will be responsible for recycling bulky items? glass containers distributed? To subscribers? Or will the company offer the possibility of collecting and refilling containers?
Only with a proposal that fully adheres to the glass security deposit formula, will the investment truly be able to produce a significant result and convince young and old to embrace this solution for the well-being of people and the environment.
Sources: nypost.com, forbes.com, lavocedinewyork.com
