We all aspire to a better tomorrow - a world where the planet and its inhabitants are healthier and happier than they are today.
People are starting to demand more of companies and governments, and of themselves, for a more sustainable world for the next generation.
In such turbulent times, it is reassuring to know that, when it comes to product protection, the future is clear and crystalline: glass packaging.
Glass is timeless; the most popular packaging yesterday as today, will also be the best option for the future.
Glass is the better packaging for the protection of our planet. Composed entirely of natural raw materials, glass is a simple material, and has a minimal environmental impact.
It is the only reusable and infinitely recyclable packaging, with potentially inexhaustible lives: glass can be recycled over and over again, in an endless cycle, so as to make new bottles and jars.
Glass is a packaging material that can be used every day, it is natural, sustainable and safe.
The hygienic level of packaging has become an increasingly urgent issue, glass acts as a solid barrier against external agents: this means that products will be kept longer, even once opened.
This makes glass the natural choice for preserve not only the quality of the product, but also the health of the people who use it.
The industry is collaborating with customers to introduce the Glass Hallmark on packaging, a brand that symbolizes the commitment that is made, whenever glass is chosen, towards health and quality.
Glass is a key resource for achieving a thriving European circular society.
Reusable and endlessly recyclable, glass packaging is a model of circularity. It can be returned to the store and refilled, or recycled again and again, without losing anything in quality. And its industry - a long-time leader in circularity - is bringing together stakeholders from across the glass chain to close the Glass Loop, i.e. achieve a glass collection rate of 90% by 2030, so as to improve the our circular economy.
The industry is also continuing its commitment to build its own cultural heritage, which guides and directs the continent's sustainable growth. European glass production is adapting and renewing, to secure the future of the industry (the resulting jobs and essential sectors that depend on it) and to ensure that glass is genuinely suited to the circular and climate-neutral economy, objectives towards which the European sustainability objectives for 2050 direct us.
But when it comes to packaging, the future becomes clear and crystalline.
Our future is glass: the perfect material for sustainable, healthy, reusable and infinitely recyclable packaging, in a closed cycle and in a virtuous circle.
Choosing glass means choosing a better future - and making a commitment to do our part to make that future a reality -. It is the promise to protect the health - of the planet, of people, of society - so as to flourish together, and together with the generations to come.
Source: Assovetro
