The most popular drink in the world is presented on the market as a drink sold on tap at five cents a glass.
Later with the development of a bottling system Coca Cola will become the brand of today, known all over the world.
1894 - A modest start for a great idea
The owner of a Mississippi store, Joseph A. Biedenharn, begins to bottle Coca Cola, given the success of the sale by the glass.
Mr. Biedenham starts selling it to his customers in a glass bottle of a fairly common model called Hutchinson.
1915 - Birth of the contour bottle
Bottlers fear that the straight-line bottle is not recognizable enough and that Coca Cola can be easily confused with imitations.
They therefore ask some glass factories to propose a unique design. In 1915, the Root Glass Company of Terre Haute, Indiana designed the silhouette of the famous contour, which Coca Cola is enthusiastic about, which was made in 1916.
1923 - The "six pack"
The "six pack", that is the baskets of six bottles of Coca Cola, are adopted to encourage consumers to eat at home and are a huge success.
1928 - The bottle passes the plug
For the first time, sales of bottled Coca Cola exceed those of push drinks.
1950 - On the cover
The contour bottle of Coca Cola is the first commercial product to appear on the cover of TIME Magazine, making the brand a truly international brand.
1955 - Innovations in packaging
For the first time, it is possible to buy Coca Cola in bottles of different sizes. Along with the 6 10/12 ounce contour, stores are also starting to display larger versions, 26, 300, and 350 ounces (around 750, XNUMX, XNUMXml).
1960 - The first commercial brand
The contour bottle labeled 'Coca Cola' receives first trademark approval from the US Patent and Trademark Office.
1977 - The second commercial brand
The contour bottle is itself recognized as a brand, even in the absence of wording.
1978 - Recyclable bottles
Coca Cola introduces the world to the two-liter PET format, which spreads quickly for various reasons: it is unbreakable, resealable, light and recyclable.
2000 - Reduced the weight of waste
Coca Cola introduces the ultra-glass contour bottle, designed for greater impact resistance and with reduced weight and costs. The bottles are 40% stronger and 20% lighter than the original ones, saving around 52.000 tons of glass in 2006 alone.
And today on the market the \ ”contour \” glass bottle is always appreciated, which has become a must have, and a vintage icon.
Source: coca-colaitalia.it
