A story of passion that began in 1900 with the creation of artistic glass for the table, a look always towards the future that allowed the opening of single-brand stores in Rome, Turin and Milan in 1935, an excellent manual skills handed down from father to son, generation after generation. With these prerogatives the Empoli glassware they have made their way into the glass market for 100 years, bringing with them the traditions of Renaissance Tuscany, the center of culture and the cradle of artistic craftsmanship.
From Tuscany to Milan. The boutique in via Montenapoleone 22 allows its customers to immerse themselves in an environment halfway between the artisan shop and a modern space characterized by a high design, where it is possible to buy items worked with great craftsmanship and attention to detail, creating a perfect combination between tradition and contemporaneity. The boutique in via Monte Napoleone will also be a partner of Milan this year Glass Week, in honor of which the magical movement of the patented Gira e Rigira goblet will be exhibited and illustrated, chosen in 2018 by the Jury of the prestigious ADI DESIGN INDEX and included in the shortlist of competitors for the Award.
A new way to taste wine. With Gira e Rigira the way of evaluating and analyzing wine is completely revolutionized, from smelling it to making it rotate in the glass: the light reflected in the glass is accelerated by the rotary movement, allowing a better evaluation of clarity, immediately detecting any presence of particles. The natural rotation also concentrates a greater surface of wine on the glass thus facilitating the analysis of hues, nuances (index of evolutionary state), intensity and brightness of the color, as well as uniforming and homogenizing the veil of liquid on the glass wall to guarantee a more accurate and objective evaluation of the rate of fall of the tears, the width of the arches and how the wine is reassembled inside the glass. Finally, the initial slowness of the rotation allows a preview of the perfume and evolution of the wine: a subsequent more intense rotation allows instead to characterize the olfactory categories and to better evaluate the intensity, complexity and pleasantness of the wine. Suitable for both the most experienced and for passionate amateurs, the Gira e Rigira stands out as a unique piece of art, becoming both an ambassador of the skill of the Tuscan glass artisans and the Empoli glassworks, and a useful tool for making the tasting of a good wine even more detailed and complex, providing its buyers with an unparalleled experience.
Empoli glassware
from 5 to 8 October 2021 - from 10.00 to 19.00
Via Monte Napoleone 22 - 20121 Milan
