This is the first chapter of 9 that make up the story of the many founding values of the Brand Manifesto SCHIATTI ANGELO S.r.l.
For over half a century, the Italian company has been one of the best known and most appreciated national and international players in the design and production of machines for glass and ceramic processing.
Let's let the company do the talking.
The values of our manifest brand are 9, like the months needed to create a life.
And it is no coincidence that the first key word we have chosen to describe our way of being is “family”.
The founding family: SCHIATTI
We often define SCHIATTI ANGELO S.r.l. a family business, but what does it mean?
From a technical point of view it means that "the top positions of the company are held by people from the same family which, usually, is also the one to which the founder belongs".
Yes. We can say that the etymological definition fits. Yet there is more.
Meanwhile, a family business has a face and a name, which changes over the years and through the generations, but which always maintains the characteristics that make that family, and therefore of the company, unique.
A family business carries through the passage of time that set of values that belong to it, and which will translate into every choice, gesture, organizational, strategic and commercial approach.
Speaking of Schiatti, these values all revolve around trust, respect for others and the word given, the reliability that everyone must be able to guarantee.
These are the key concepts that give rise to the SCHIATTI ANGELO S.r.l. and that still make it a recognizable brand today.
Of course, they carry with them a larger constellation of attributes. Trusting a company also means knowing that it will be a partner committed to constant research and updating.
Feeling respected means enjoying constant and proactive attention that today we call a “customer-centric” approach and so on.
The extended family: the collaborators
These keywords and these values are transmitted not only among the members of the family at the top, but are extended to all those who - every day - make the company.
In this sense we can say that the SCHIATTI ANGELO S.r.l. both an "extended family", where each member of the team can count on the same reliability and mutual respect that are recognized externally.
This, in our opinion, positively affects the work environment and, of course, the company's final products and services.
The family of machines
Could it be because we are used to thinking of “families” that we have shared our machines like this?
The fact is that the organization of our products reflects the great divisions of family groups: there are the brothers (straight line edger with round or flat edge, bilateral edger with round or flat edge and so on), but there are also cousins ( among the straight edging machines the different AR and RI series, for example).
We know that this is not the only way of thinking and structuring a company, we cannot even say if it is the best ever, but - what is certain - is that it is our way.
In this industrial architecture we recognize and identify ourselves, but above all we believe in it and this is the key to making things last.
In the company, as in the family, you have to believe in it every day and always invest.
