June 16, 2025 – In the world of communication, glass increasingly represents a boundary to be overcome: an active surface, to be enhanced, interpreted and transformed into a media. The participation of Guangdong at Vitrum 2025 (Fiera Milano Rho, 16–19 September), where the company – a leader in the digital printing media sector – will present advanced solutions designed to redefine glass decoration in a contemporary way.
The protagonist at the Guandong stand will be aunpublished selection of films and printable films, capable of transforming glass into a communicative and sensorial tool. Material details, lace effect, embossed textures and embroidery, up to true high-definition artistic reproductions: applications that rewrite the very concept of decorated glass, opening it up to new areas and languages. From the combination of innovative materials signed Guangdong and the most modern digital printing technologies, the meeting with the world of interior design, architectural design and visual communication is born. Every transparent surface can become a distinctive element, personalising any environment with refined and long-lasting details, combining creativity and functionality. The goal is not only to cover, but to tell, creating surfaces that express identity, emotion, sense of space.
Alongside these proposals, Guandong will present the continuous evolution of a material already widely appreciated by the market for its exceptional versatility: the One Way Vision (OWV). “Communicate to the world without stopping looking at it” is the principle that guides the application of this support. With OWV, in fact, the glass is transformed from a visual barrier into a two-way dialogue tool. On the outside, communication comes to life, capturing the attention of passers-by; at the same time, the inside maintains full visibility, brightness and privacy. With the new reformulated 50/50 pattern and the new version with 70% printable surface that maintains high technical and visual performance, OWV further expands its possibilities of use. An evolution that responds to the increasingly specific requests for customization of architects, planners and visual designers.
"Our solutions are not only designed to amaze, but to work: tested materials, easy to apply and remove, long-lasting and capable of adapting to both temporary installations that permanent projects", explains Fabio Elmi, Guandong R&D Director. “Whether it is shop windows, partition walls, retail spaces or contract environments, our approach remains that of providing concrete tools at the service of design creativity”. At Vitrum 2025, therefore, Guandong invites visitors to explore a new dimension of glass: no longer a simple transparent surface, but active, decorative and communicative matter, where technical expertise meets creative freedom to give shape to spaces that speak the language of innovation.
