Wednesday 27 March 2024

automatic translation

Wednesday 27 March 2024

automatic translation

    "MEET VITRUM 2021: where the glass industry comes alive ".

    Press release by VITRUM - February 9, 2021

    The XXII edition of VITRUM: ready for the challenges of the present and oriented towards the future of the event

    On the afternoon of Tuesday 2 February 2021, the presentation event of the XXII edition of VITRUM "MEET VITRUM 2021: WHERE GLASS INDUSTRY COMES ALIVE ”, with the remote participation of approximately 70 journalists, sector associations and Italian and foreign exhibitors.

    The occasion was precious to illustrate the features and innovations planned for the XXII edition of VITRUM, the International Exhibition specialized in machinery, equipment and systems for flat and hollow glass, glass and transformed products for industry, which will be hosted from 5 to 8 October in the Fiera Milano Rho exhibition center.

    To do the honors of the house Eng. Dino Zandonella Necca, the President of VITRUM, assisted by the Director Fabrizio Cattaneo.

    Among the many innovations, the following were presented:

    • the new tariff system, which rewards the size of the stands and encourages exhibitors to bring the technologies,
    • the project "GLASS IS”, A thematic path that supports and integrates the now established one of Specialized, to highlight the qualities that the end user finds in the glass product, thus also enhancing the technologies that have made it achievable,
    • the new editorial portal VITRUM Life, where news from exhibitors and the world of glass, continuously updated, find space, e
    • la Glass Week, the collateral initiative to the Fair that will put glass at the center of Milan's attention, involving operators, citizens and tourists with themed exhibitions and events.

    During the Webinar, the testimonies of the Exhibitors with the interventions of Engineer Raphaël Prati, Group Marketing & Communications Director of Biesse SpA, and Dr. Barbara Antonini, Managing Director of Antonini Srl who, with their valuable experience, provided their own point of view on the prospects of the Fair and the sector in light of current conditions.

    As well as Dr. Caterina Consales, Wealth Advisor of Banca Mediolanum, the banking institution that has developed a fruitful collaboration relationship with GIMAV and who sees in VITRUM an important opportunity to enhance and extend the partnership in place.

    Ample space, finally, for the questions of Italian and international exhibitors and journalists present who, while on the one hand they did not fail to express their concerns about the impact of the COVID-19 pandemic on the event, on the other hand they expressed even more great support and support for the project VITRUM and Glass Week.

    "We have bet on the possibility of offering to our Exhibitors and Visitors a fair in presence and full of new events and initiatives; we are convinced that in October there will be the conditions to be able to realize it and we will work because the edition of VITRUM 2021 is the best possible - commented the Director VITRUM Fabrizio Cattaneo - “We know well that a Fair cannot be changed in a single edition, even less when the surrounding conditions are still heavily marked by the pandemic; however, the goal we have set ourselves is to take as many steps as possible in the right direction for make the new direction evident right away".

    "We must accept that this mode of event is now essential" - commented the President Zandonella Necca referring to the innovative format with which the presentation of VITRUM 2021 - "In such a particular moment, it allowed us to eliminate spatial barriers and limitations on travel, to feel united, albeit at a distance, in a heterogeneous group but united by the passion for their sector, which each one has a duty to, besides that the desire, to hold up the name and promote importance. This modality will remain a tool with enormous potential, which it will not replace but certainly will have to integrate the events that in the future, which we all hope for next, we will return to play in presence.

    Also VITRUM cannot be an exception, so we are working on a digital twin of the next edition".

    The video of the event, broadcast in live streaming, is available on the Youtube channel of VITRUM: https://bit.ly/3aE7Hqa

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