Hollow glass confirms itself as the material of choice for premium packaging, thanks to its ability to combine aesthetics, functionality and sustainabilityThe latest project by Evian, the famous mineral water brand, is the most recent demonstration of this.
The collaboration with Humanrace, the lifestyle brand of Pharrell Williams, has produced a new collection of bottles that enhances the synergy between exclusive design and production technology, placing glass among the symbols of excellence and refinement.
Why hollow glass?
Thanks to its transparency and almost unlimited customization possibilities, the hollow glass It is the perfect ally for a effective and captivating visual communication. The co-branding project by Evian and Humanrace gives a unique identity to the bottles, emphasizing the value of the product through the packaging. Details such as the distinctive graphics, blue for still water and green for sparkling water, and the caps lock phrase “This is the fountain of youth” help to underline the ability of glass to elevate the content to an experience of luxury and desirability.
Design and Sustainability: The Roots of Collaboration
Evian's choice to work with leading names in the fashion world, such as Pharrell Williams and other big brands, including Balmain, Moncler and Cover, emphasizes the role of the hollow glass as an ambassador of creativity. Each collaboration transforms the bottles into collectibles, combining the allure of glass with the appeal of the most influential names in fashion and design.
In a market increasingly attentive to sustainability, hollow glass also stands out for its environmental contribution. Infinitely reusable, the bottle created by the two brands represents an ethical choice that marries the brands' desire to communicate their ecological commitment.
An iconic material
The highly anticipated collaboration is not only a celebration of glass as a material, but a tribute to its incredible potential to transform a simple everyday object into a design icon. The initiative demonstrates once again how hollow glass can remain the undisputed protagonist in the world of high-end packaging.
Source: outpump.com
