Glass has conquered the hearts of teenagers. A recent survey, promoted by Webboh Lab (the first permanent observatory on Gen Z) and conducted by the research institute Sylla for CoReVe, revealed that approximately three out of four adolescents (76%) regularly engage in separate waste collection, while only 5% rarely do so.
A valuable education
This study, which involved over 15.000 teenagers between the ages of 14 and 17, highlights how good habits recycling are often the fruit of the education imparted by family and school. In fact, two out of three young people (67%) know that glass can be recycled infinitely without compromising their quality, and 65% of these know the specific rules of recycling, such as the impossibility of recycling light bulbs and crystal glasses together with common glass.
The Green Vision of Teenagers
Over 74% of the young people interviewed support the idea of penalizing those who do not respect the separate collection of glass, while 57% believe that in Italy there is sufficient attention towards the correct disposal of this material of absolute value.
What emerges from the survey, as underlined by Gianni Scotti, President of CoReVe, is above all the invaluable environmental awareness of young people, who see glass collection as one of the essential actions for promoting a sustainable future and eco-responsible.
The Consortium now has the task of involving the 5% that has shown itself to be less sensitive to the issue of recycling.
The four profiles of recycling
From the analysis of the survey responses, four distinct profiles of young recyclers emerged:
- i proactive recycling (34%) → they are convinced that recycling represents a concrete help in the fight against climate change, they are therefore motivated and pragmatic.
- - utilitarians (28%) → they recycle mainly for functional reasons.
- I conferences (23%) → they do not feel particularly involved in the topic of environmental sustainability.
- I poets of transformation (15%) → they combine their idealism with a green and committed lifestyle, conceiving recycling as a true act of love.
The study requested by CoReVe helps us understand how Gen Z perceives recycling, in order to maintain and enhance virtuous practices that promote glass as a material of the present and future.
Source: corriere.it
