Thursday 28 March 2024

automatic translation

Thursday 28 March 2024

automatic translation

    Customization

    Fourth of the nine values ​​that make up the SCHIATTI ANGELO srl Brand Manifesto.
    For over half a century, the Italian company has been one of the best known and most appreciated national and international players in the design and production of machines for glass and ceramic processing.
    Let's let the company do the talking.
    Performance is not enough
    This is now an axiom for us, as for most companies in Italy and around the world.
    An indisputable truth.

    The battle of quality is difficult and disadvantageous to fight because the goodness of a product is now an essential element.
    What does a company's plus play on then? On service and on the ability to look ahead, in terms of technology but also of proactive assistance.

    From customization to personalization
    If customization consists in allowing the customer to decide between different solutions, customization is proactive: it occurs when the supplier knows the tastes and consumption information of its customers and is able to provide them, based on this information, a service additive designed to amaze and satisfy.
    It is precisely by listening to our customers that we realized the constant emergence of a request: personalization.
    Mind you: the personalization of a work tool is not a habit, nor a “more” to be associated with performance.
    Instead, it has to do with the performance itself because it calibrates the instrument on the real needs of the customer, on his materials, his production rhythms, the autonomy of his technicians, etc.

    An ancient inclination to listen
    Customization is nothing new for us and perhaps it has never been a choice.
    It derives in fact from the particular predisposition that SCHIATTI has always had in placing itself alongside the customer, as an interlocutor and partner, and not just as a product supplier.

    Conclusions
    We therefore share the growing need of the market to receive products modeled on the real needs of the customer and not standardized. We will continue to go in this direction, because from here we proceed with the optimization of the instrument but, above all, with the creation and maintenance of an effective, intelligent, sincere service.

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